![The five French brands reinventing affordable luxury from The Kooples to Sandro | London Evening Standard | Evening Standard The five French brands reinventing affordable luxury from The Kooples to Sandro | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/11/16/12/claudie-pierlot-aw16.gif?width=1200)
The five French brands reinventing affordable luxury from The Kooples to Sandro | London Evening Standard | Evening Standard
![Daniel Lalonde, President and CEO of SMCP (Sandro, Maje, Claudie Pierlot), poses at the company headquarters in Paris, France, October 9, 2015. SMCP, the group behind French fashion brands Sandro, Maje and Daniel Lalonde, President and CEO of SMCP (Sandro, Maje, Claudie Pierlot), poses at the company headquarters in Paris, France, October 9, 2015. SMCP, the group behind French fashion brands Sandro, Maje and](https://c8.alamy.com/comp/2CHGB9W/daniel-lalonde-president-and-ceo-of-smcp-sandro-maje-claudie-pierlot-poses-at-the-company-headquarters-in-paris-france-october-9-2015-smcp-the-group-behind-french-fashion-brands-sandro-maje-and-claudie-pierlot-has-been-put-on-the-market-in-a-deal-expected-to-happen-next-year-that-could-value-it-at-more-than-1-billion-euros-114-billion-sources-close-to-the-matter-said-picture-taken-october-9-2015-reutersphilippe-wojazer-2CHGB9W.jpg)
Daniel Lalonde, President and CEO of SMCP (Sandro, Maje, Claudie Pierlot), poses at the company headquarters in Paris, France, October 9, 2015. SMCP, the group behind French fashion brands Sandro, Maje and
![Daniel Lalonde, President and CEO of SMCP (Sandro, Maje, Claudie Pierlot), poses at the company headquarters in Paris, France, October 9, 2015. SMCP, the group behind French fashion brands Sandro, Maje and Daniel Lalonde, President and CEO of SMCP (Sandro, Maje, Claudie Pierlot), poses at the company headquarters in Paris, France, October 9, 2015. SMCP, the group behind French fashion brands Sandro, Maje and](https://c8.alamy.com/comp/2CP2C2N/daniel-lalonde-president-and-ceo-of-smcp-sandro-maje-claudie-pierlot-poses-at-the-company-headquarters-in-paris-france-october-9-2015-smcp-the-group-behind-french-fashion-brands-sandro-maje-and-claudie-pierlot-has-been-put-on-the-market-in-a-deal-expected-to-happen-next-year-that-could-value-it-at-more-than-1-billion-euros-114-billion-sources-close-to-the-matter-said-picture-taken-october-9-2015-reutersphilippe-wojazer-2CP2C2N.jpg)