![It's official: Ikea is no longer just a furniture company | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding It's official: Ikea is no longer just a furniture company | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto,fl_lossy/wp-cms/uploads/sites/4/2018/06/10-ikea-is-not-a-furniture-company-any-more.jpg)
It's official: Ikea is no longer just a furniture company | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
![Vicki Higgins on Twitter: "Partnership made in heaven! IKEA launched a collection in partnership with LEGO - the idea is to remove a barrier to children's play and learning, as well as Vicki Higgins on Twitter: "Partnership made in heaven! IKEA launched a collection in partnership with LEGO - the idea is to remove a barrier to children's play and learning, as well as](https://pbs.twimg.com/media/FNBym2oXIAYCm-P.jpg)
Vicki Higgins on Twitter: "Partnership made in heaven! IKEA launched a collection in partnership with LEGO - the idea is to remove a barrier to children's play and learning, as well as
![Play display and replay IKEA and the LEGO Group introduce BYGGLEK a creative solution that intertwines play and storage Play display and replay IKEA and the LEGO Group introduce BYGGLEK a creative solution that intertwines play and storage](https://gbl-sc9u2-prd-cdn.azureedge.net/-/media/aboutikea/newsroom/images/newsarticlebanners/567580_v2.jpeg?rev=aef64649776f4f8ab63f3add7ea6d033)